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| Home Services Market Validation Go to Market Strategies Competitive Analysis Sales & Marketing Tools Business Development Strategic Acquisitions Funding Assistance Company About Trusted Strategies Management Team Why Trusted Strategies Customers Partners Contact Us | Sales & Marketing Tools Sometimes you just need additional tools. Trusted Strategies can help! With over 20 years of experience bringing IT security products to market, we are experts at creating sales presentations, white papers, contributed articles, news articles, sales guides, competitive briefs, and other sales collateral that influence and motivate buyers of IT security products. Our Sales & Marketing Tools and Services include:
White papers A good white paper can oftentimes sell your product for you. Today's buyers expect to go to your web site and find good quality papers that specifically address their particular need. Engaging Trusted Strategies to add an up to date, professionally written white paper is one of the easiest ways to boost your arsenal of sales and marketing tools. We've been creating white papers for the IT security industry for years. Our professional and thought provoking papers answer the reader's hidden questions and carefully lead potential buyers through the particular advantages of your products. The paper(s) can be published in either you name, or if desired, under our name to give the added benefit of coming from a respected third party. Download an example white paper solutions brief written for Shavlik Technologies: Secure Base in a Virtual World (pdf) Download another example white paper written for Phoenix Technologies: Trusted Connections (pdf). Download an example white paper written for Avinti, but published under our name: Zero Day Threats (pdf). Contributed articles - news articles Have Trusted Strategies create either a news or contributed article that will make readers want to contact you ASAP! Use the articles to give to your prospective customers, or to generate the publicity you need to drive traffic to your web site. Trusted Strategies will work with your staff to identify topics of significant interest that your products and company address. Then we write either contributed articles or news articles that will be of interest to the best publications serving your particular market. Our articles have been published by hundreds of publications, all driving readers to our client's web sites. Download example news article written by Trusted Strategies for one of our clients - carried by hundreds of publications: DoJ Cybercrime Study (pdf) Download example contributed article written for Seagate Technologies: Can Your Computer Keep a Secret (pdf) Sales guides Many organizations don't have effective sales guides. This results in valuable time wasted and lost sales as new reps and channel partners learn by trial and error and miss out on important sales opportunities. Sales guides produced by Trusted Strategies are professionally done, and will get your sales force up and running effectively in no time. Click here to request a sample sales guide or to contact us regarding this service Product Reviews, Bakeoffs, & Benchmarks Engaging an outside firm like Trusted Strategies to review your product and publish the results is a very cost effective way to gain credibility regarding your product's strengths. We can perform product reviews, bakeoffs, and performance evaluations for your products, and if desired, your competitors. Download an example performance comparison performed and written for Secure Computing: Sidewinder vs. Checkpoint (pdf) Competitive briefs The Trusted Strategies research database provides a comprehensive perspective on the IT security industry. Tracking over 1,000 IT security companies competing in 80 product categories, Trusted Strategies leads the way with innovative research on the vendors, products, structure, trends, and technologies of the IT security industry. This unique research tool allows us to perform competitive analysis and obtain data that is difficult or impossible for you to gather. Click here to request a sample competitive analysis or to contact us regarding this service. Market Surveys Our market survey capabilities give Trusted Strategies a unique ability to create very effective sales and marketing tools. We can quickly survey buyers of IT security products in your target markets and turn the results into interesting and news worthy presentation material, white papers, and articles for the press. Other sales & marketing tools and collateral Whether it's product sheets, industry analyst presentations, solution briefs, technical briefs, or other collateral, Trusted Strategies can deliver professional results in a timely and cost effective manner. |
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