Product & Market Demand Survey
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| Home Services Market Validation Go to Market Strategies Competitive Analysis Sales & Marketing Tools Business Development Strategic Acquisitions Funding Assistance Company About Trusted Strategies Management Team Why Trusted Strategies Customers Partners Contact Us | IT Security Market ValidationA Trusted Strategies Service Understanding the IT security marketplace is not easy. It changes constantly with new threats, new technologies, new attitudes, and new solutions. There are over a thousand security vendors clamoring for attention and competing for the same dollars. Precisely determining what's hot this year, what your advantages are, exactly who will buy those advantages and at what price is critical to success. You can't satisfy a customer you don't understand. | Product Demand Survey (pdf) Vulnerability Mgt Survey (pdf) DoJ Cybercrime Study (pdf) Example Marketing and Sales Tools: Contributed Article written for Seagate: Can Your Computer Keep a Secret (pdf) Solutions brief written for Shavlik: Secure Base in a Virtual World (pdf) Performance comparison written for Secure Computing: Sidewinder vs. Checkpoint (pdf) |
Market Validation Services Because we've been at this for over twenty years and it's all we do, Trusted Strategies understands the IT security market better than any other advisory firm. Our services have been created specifically to provide you with all the tools and everything you need to know to be successful. Market validation services include: Market Validation Interviews This vital service provides you with a series of 6 to 15 in-depth interviews with buyers of IT security products. Providing immediate quality feedback regarding a potential product or set of features, this service allows IT security vendors to validate their product direction with a friendly yet savvy set of potential buyers. The individuals interviewed are selected from a set of companies in communications, high tech, manufacturing, finance, government agencies, and other organizations. Those interviewed are typically chief information or security officers, head of IT, or managers and key staff members within these organizations. After determining your target audience and needs, Trusted Strategies will set up the interviews with the agreed upon companies and individuals, and if desired, assist you in presenting your products and plans at these meetings. The validation interview meetings can be done face to face or remotely. Click here to contact us regarding our market validation services The Product Demand Survey is a fast, efficient, and cost effective way for IT security product developers to determine a product or feature set’s demand in the marketplace. This web based survey obtains quality feedback from a panel of survey participants selected from over 1200 enterprises in leading industries and federal agencies. All survey participants are involved with recommending, purchasing, deploying, or maintaining IT security products within their organizations. The survey can be tailored to reach the audience of your choice, selecting from a set of companies in communications, high tech, manufacturing, finance, government agencies, or other organizations. Your target audience can be any combination of small, mid size, or large enterprises. You can also specify the job roles and level of responsibilities of those participating in the survey. With our assistance, you design the survey and the questions you'd like to ask. After the survey has been designed and approved by you, we send it to the agreed upon participants and return the results to you. The entire process from your initial contact with us to having survey results in your hands typically takes 2 to 3 weeks. Click here to see the Market Demand Survey FAQ Click here to download an example market demand survey (pdf). Click here to contact us regarding our market demand surveys Competitive Analysis Knowing the details of how competitive solutions are positioned and viewed in the marketplace, along with their strengths, weaknesses, and pricing is vital to success. Trusted Strategies offers a number of services to help IT security vendors understand the competitive landscape. Click here to learn more about Trusted Strategies' Competitive Analysis Services. Product Assessment Security vendors need outside verification as to the design and quality of their products. Developers and product managers are often too close to the product to see it the way a customer does, and as a result miss out on important opportunities to make corrections that would lead to full market potential. Demanding customers also want validation from someone other than the vendor. This is particularly so for new products that don’t yet have an established customer base. The Trusted Strategies Product Assessment service uses our team of industry marketing and security experts to evaluate an IT security product or set of features and give you honest, accurate, and concise feedback and our recommendations to address any shortcomings. The assessment addresses at least the following areas:
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