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IT Security Market Interviews

Also see product assessment,  competitive analysisand product and market demand surveys.


The Benefits of Market Interviews

Providing immediate quality feedback regarding a potential product or set of features, in-depth interviews with a friendly yet savvy set of potential buyers allows IT security vendors to validate and tune their product direction and go to market strategies.


The Trusted Strategies' Market Interview Service

This vital service provides you with a series of 6 to 15 in-depth interviews with buyers and knowledgeable resellers of IT security products.

The individuals interviewed are selected from a set of companies in communications, high tech, manufacturing, finance, government agencies, and other organizations.  Those interviewed are typically chief information or security officers, head of IT, or security savvy managers and key staff members within these organizations.  In some cases, security resellers may also be interviewed.  

After determining your target audience and needs, Trusted Strategies will set up the interviews with the agreed upon companies and individuals.  

You will present your products or ideas during each interview using PowerPoint, WebEx, or something similar. You will be able to ask questions, have a friendly heart to heart discussion, and gather feedback from those interviewed.   Trusted Strategies will be on the calls with you and capture feedback for your use. and assist you as desired.

The interviews are typically done over the phone and web, and last from 30 to 50 minutes.  Contact us if you'd like to discuss face to face interview options. 


Market Interviews: Fees & Terms
Fee: $8,500 for the first 6 interviews. Additional interviews are $1,000 each.
Timeframe: Typically takes 3 to 4 weeks to set up and conduct up to 15 interviews. 
Terms: 1/2 paid in advance, remainder due on final delivery.
Guarantee: Your satisfaction with the interviews is guaranteed, or we will set up additional interviews at no extra charge.
Free Consultation - Contact Us Today

Email or call us today for a free consultation about your market validation needs and how we can help.

Phone: (925) 461-1002
email: Info@trustedstrategies.com
Testimonials

"We are delighted with the market demand survey conducted by Trusted Strategies.  

-Chris Schwartzbauer, Vice President, Shavlik Technologies

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"Working with Trusted Strategies has been a real pleasure...  Their comprehensive market knowledge, industry wide relationships and technical background in both large and small companies have been just what we needed.

-Nathan Atherly, General Dynamics, Advanced Information Systems


More testimonials

Download Example Market Research Reports:

Product Demand Survey (pdf)
Vulnerability Mgt Survey (pdf)
DoJ Cybercrime Study (pdf)


Download Example Marketing and Sales Tools:

Contributed Article written for Seagate: Can Your Computer Keep a Secret (pdf)

Solutions brief written for Shavlik: Secure Base in a Virtual World (pdf)

Performance comparison written for Secure Computing: Sidewinder vs. Checkpoint (pdf)



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