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Competitive Briefs

Also see contributed articles, case histories, sales guides, competitive analysis, white papers, and product reviews.


Knowing the Competition is Critical to Your Success


In every sales pitch you make, whether by phone, in person, or over the web, your customer is comparing you with your competition.  

It's essential to have a complete knowledge of what your competitors are saying and what they really offer. Only then can you present your products in their best light and overcome spoken or unspoken objections.


Competitive Sales Briefs from Trusted Strategies

Trusted Strategies is uniquely qualified to create concise yet effective competitive sales briefs.  We've been successfully selling IT security products for decades, and our market research and numerous industry contacts make it easy for us to gather competitive information.   It's usually easier for us to get competitive details than it is for you.  

We will of course tailor a competitive brief to your needs, but a typical competitor brief would include the following areas:
  • Applicable company information such as company size, funding, leadership strengths, sales and distribution methods, complimentary products, and key partnerships.  
  • Target markets, including geogaphic locations, vertical industries, preferred customer size, and key customers. 
  • Product and feature strengths as well as weaknesses relative to alternate solutions.  Typically this will include a feature by feature comparison of key capabilities.  
  • Product licensing, business models, and pricing.
  • Any available information regarding product roadmaps or promised future enhancements.
Click here to request a sample competitive brief or to contact us regarding this service.


Competitive Sales Brief: Fees & Terms
Text only Fee (includes tables but no diagrams): Depending on the complexity of the specific industry segment, $4,000 to $5,000 for the first competitor.  Each additional competitor costs $3,500.
Ask for a quote if you want more than text and tables (layout, illustrations and or graphics, and a finished .PFD document).
Deliverables: Outline, and 1 to 2 drafts during the course of the project, plus the final version.
Timeframe: Typical turnaround is 1 to 2 weeks per competitor.
Terms: 1/2 paid in advance, remainder due on final delivery.
Guarantee: Your satisfaction is guaranteed, or we will rework based on your feedback.
Free Consultation - Contact Us Today

Email or call us today for a free consultation about your needs for  sales and marketing tools such as competitive briefs.

Phone: (925) 461-1002
email: Info@trustedstrategies.com
Testimonials

"The competitive analysis completed by Trusted Strategies exceeded expectations!  
-Pam Casale, VP of Marketing, Intellitactics
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"I am delighted with the competitive analysis projects you have performed for us. " -Bill Wilson, VP Operations, Interagon Inc.
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More testimonials

Contact us for an example competitive analysis or brief

Download Example News and Contributed Articles

Example news article written by Trusted Strategies for one of our clients - carried by hundreds of publications: DoJ Cybercrime Study (pdf)


Example Marketing and Sales Tools:
Contributed Article written for Seagate: Can Your Computer Keep a Secret (pdf)

Solutions brief written for Shavlik: Secure Base in a Virtual World (pdf)

Performance comparison written for Secure Computing: Sidewinder vs. Checkpoint (pdf)